Drip [App]

I was commissioned to work on the UI design for Drip Creamery's e-commence mobile app.

Below is the case study breakdown.

To demo the app, please follow this link, HERE.

Brief

Attract millennials that are active supporters of small businesses on Instagram to increase conversion rate.

Goals

To create a lasting impression for casual scrollers on Instagram “feed” and “story” upon first engagement.

Challenges

Expand the visual aesthetic of the brand without diverting too far from its original aesthetic and guidelines.

Solutions

Through research on consumer behavior on Instagram, elements of the 90s era became the approach to revamp the visual aesthetic of Drip Season 2. By extracting and modernizing 90s colour scheme, shape/silhouette, and text effects to achieve the final product.

Nov 22'

ROLE
| UX/UI
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CLIENT
| Jordan Gill

PROJECT
| Mobile App

Design Progression

| STAGE 1
colour exploration and gradient experiment
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| STAGE 2
incorporation of "ice-cream mesh" outline for branding consistency

| STAGE 3
modernize logo from 2D > 3D to create a sense of depth

| STAGE 4
finalize design with call-to-action using "inflate" warp effect to create the illusion of curvature