CC Unfolded

CC Unfolded the uncensored podcast that sheds light on social issues and affairs among close friends.
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Hosted by Christine Calcetas, her goal is to normalize open discussions among millennials and invite intentional, bold & authentic raw conversation in the current digital climate of fake news, information clutter, and bias search engines.

Brief

Create a modernistic logo design that's visually timeline.

Goals

Design a memorable symbol with a strong visual impact without being too abstract. The design should also appeal to the target audience aesthetically.

Challenges

To illustrate a logo that encompasses CC Unfolded's compiling mission using monogram typography and the ideation around "listening" and "hearing".

Solutions

The use of an asymmetrical border equates to the importance of individualism and the importance of differences in opinion. Illustrated through a half circle that's united through separate paths.
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The mirror effect of brand name "CC" was designed to further demonstrate the ideation of "listening" and "hearing" that mimics the shape of ears through the exploration of typography.

Mar 21'

ROLE
| Graphic Designer
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CLIENT
| Christine Calcetas

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PROJECT
| Logo Design

Stage 1

Logo Exploration

Stage 2

Elements Selected

Stage 3

Final Design