Drip is the up-and-coming leader in premium artisanal ice cream committed to crafting innovative flavours right in the heart of downtown, Toronto.
| Featured on TasteToronto for their launch of Season 2 summer flavours, the brand seeks to elevate their promotional assets from a traditional black and white aesthetic to a pop of colour that reflects the new flavours of the season.
Attract millennials that are active supporters of small businesses on Instagram to increase conversion rate.
To create a lasting impression for casual scrollers on Instagram “feed” and “story” upon first engagement.
Expand the visual aesthetic of the brand without diverting too far from its original aesthetic and guidelines.
Through research on consumer behavior on Instagram, elements of the 90s era became the approach to revamp the visual aesthetic of Drip Season 2. By extracting and modernizing 90s colour scheme, shape/silhouette, and text effects to achieve the final product.
| Graphic Designer
| Jordan Gill
| Promotional Assets
| STAGE 1
colour exploration and gradient experiment
| STAGE 2
incorporation of "ice-cream mesh" outline for branding consistency
| STAGE 3
modernize logo from 2D > 3D to create a sense of depth
| STAGE 4
finalize design with call-to-action using "inflate" warp effect to create the illusion of curvature